Parle Products

About

Parle Products is India's biscuit and confectionery giant, founded in Vile Parle, Mumbai in 1929, and maker of Parle-G — by volume the best-selling biscuit brand in the world. The glucose biscuit with the iconic baby face has fed generations of Indians at every price point, famously selling at ₹5 a pack and reaching virtually every retail outlet in the country (nearly 8 million stores — among the world's widest distribution networks). The portfolio spans Monaco, Krackjack, Hide & Seek, Melody, Mango Bite, and Frooti-sibling heritage, with Parle-G repeatedly certified by Nielsen as the world's largest-selling biscuit brand. During the 2020 lockdowns Parle-G recorded its best sales in eight decades as India's comfort food.

Projects

• Parle-G — The ₹5 Biscuit That Feeds a Nation

  campaign