About
Asian Paints is India's largest and Asia's second-largest paint company, founded in Mumbai in 1942 by four friends including Champaklal Choksey. Beyond decorative and industrial coatings, it has evolved into a complete home-décor player through Beautiful Homes stores and services, waterproofing (SmartCare), adhesives, and bath and kitchen fittings. Its advertising — from the Gattu mascot to the iconic "Har Ghar Kuchh Kehta Hai" campaign — is part of Indian pop-culture history, and its annual ColourNext trend forecast has guided Indian interior design for over two decades. Asian Paints operates across 15+ countries and is one of India's most consistently admired consumer companies.
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