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About
The Coca-Cola Company is the world's largest beverage company, headquartered in Atlanta since Coca-Cola was first served in 1886. Its portfolio spans 200+ brands — Coca-Cola, Sprite, Fanta, Thums Up, Maaza, Minute Maid, Smartwater, Costa Coffee — sold in virtually every country on earth, roughly 2.2 billion servings a day. Coca-Cola essentially invented modern brand marketing: the Santa Claus imagery, "I'd Like to Buy the World a Coke", Share a Coke personalisation, and a century of design continuity around the contour bottle and Spencerian script. India is one of its most strategic growth markets, where home-grown acquisitions Thums Up and Maaza have each crossed the billion-dollar brand mark.
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