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Naivas Supermarket, often referred to simply as Naivas, is the largest supermarket chain in Kenya, with 106 outlets as of November 2024. At that time, it was the largest supermarket chain in Kenya, ahead of Quick Mart Limited, which had 51 outlets in the country. The Naivas Supermarket operation covers Commerce. Its headquarters and primary operations are based in Nairobi. Kenya's largest homegrown supermarket chain with 90+ branches. Naivas' aggressive expansion, fresh produce quality, and loyalty programme made it the market share leader over foreign retail chains. Profile compiled from public sources including Wikipedia's article on Naivas Limited (accessed July 2026).
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