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Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International. The Tecate Beer operation covers Food And Sports. Its headquarters and primary operations are based in Tecate. Mexico's most iconic Northern beer and boxing sponsorship powerhouse. Tecate's red-label identity and Canelo Alvarez sponsorships define Norteno Mexican masculine pride. Profile compiled from public sources including Wikipedia's article on Cuauhtémoc Moctezuma Brewery (accessed July 2026).
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