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tech
About
Xiaomi Corporation is a Chinese consumer electronics and technology company, consistently ranked among the world's top three smartphone manufacturers by global market share. Founded in 2010 by Lei Jun and seven co-founders in Beijing, Xiaomi pioneered the "triathlon" business model — premium hardware at cost price, monetised through software and internet services. In India, Xiaomi has been the best-selling smartphone brand for 24 consecutive quarters between 2017-2023, with a 17% market share in a fiercely competitive market. The Mi and Redmi smartphone lines are household names across India, while Xiaomi's ecosystem extends to smart TVs (Mi TV leads India's smart TV market), earphones (Redmi Buds), wearables (Mi Band), air purifiers, and routers. Xiaomi's HyperOS replaces MIUI as the unified operating system connecting Xiaomi's entire smart device ecosystem. In India, Xiaomi employs 10,000+ people with R&D labs in Bengaluru.
Projects
Timeline
2024
Xiaomi — Xiaomi 14 Ultra Global Flagship LaunchotherXiaomi — Xiaomi SU7 Electric Car LaunchotherXiaomi — Xiaomi Redmi Note 13 Global SeriesotherXiaomi — Xiaomi Ecosystem 10 Billion DevicesotherXiaomi 14 Ultra — Photography Master Campaign Indiabrand campaignRedmi Note 13 Series — India Launch Campaign 2024brand campaign
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