brand campaign
Adidas Originals Samba — India Street Culture Collaboration
- Location
- Mumbai, Delhi
- Dates
- September 1, 2024 – December 31, 2024
A limited-edition India-exclusive Adidas Originals Samba collaboration with three Indian streetwear designers from Mumbai and Delhi, celebrating India's burgeoning sneaker and street culture. The collaboration produced 2,400 pairs of a customised Samba colourway incorporating Indian khadi textures and handblock-print motifs, sold exclusively through Adidas.com/in and Adidas flagship stores. The launch included a 3-day pop-up experience in Bandra and Hauz Khas featuring live music, a curated sneaker exhibition, and a documentary film following the three designers across the 6-month design process. The collaboration sold out in 4 hours online and generated 180 million social impressions.
Credits (5)
Photography & Video
