product launch
Airbnb Icons — Experiential Stays Category Launch
- Location
- Global
- Dates
- May 1, 2024 – December 31, 2024
Icons is Airbnb's category of extraordinary experiences hosted by cultural figures and built around iconic properties — launched in May 2024 with stays including the Up-inspired floating house and experiences with global music and film personalities, including Bollywood collaborations for the Indian market. The launch was one of the year's most-covered travel-brand campaigns, with travel and lifestyle creators worldwide producing content around the fantastical builds and celebrity-hosted experiences.
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