campaign
Small Business Saturday — Amex's Retail Movement
- Location
- USA + Global
- Dates
- November 30, 2024 – December 31, 2024
Amex's Small Business Saturday — founded 2010 as a counterpoint to Black Friday — is one of American retail's biggest annual movements, mobilising small-business shopping the Saturday after Thanksgiving. The programme drives billions of dollars in small-business spend each year and generates a huge content ecosystem from local-business photographers, community creators, and city marketing offices participating in the "Shop Small" push.
Credits (3)
