campaign
Mahindra SUV & Electric Renaissance under Anand Mahindra
- Location
- Mumbai, Chennai & Pune, India
- Dates
- January 1, 2022 – June 30, 2025
Under Anand Mahindra's leadership, Mahindra & Mahindra reclaimed its SUV crown with the XUV700, Scorpio-N, Thar, and XUV 3XO launches, and unveiled the born-electric BE and XEV Origin SUVs on its INGLO platform in 2024. Every launch is amplified by the Chairman's own social channels, generating one of the largest brand-founder-personal-brand overlaps in Indian business.
Credits (3)
Photography & Video
Other
