product launch
Ather Rizta Launch & Community Days
- Location
- Bengaluru + Pan-India
- Dates
- April 6, 2024 – March 31, 2025
The Rizta — Ather's first family-focused electric scooter — launched at Ather Community Day 2024 in Bengaluru, the company's annual owner-community event featuring product reveals, engineering deep-dives, and the Ather Stack software roadmap. The launch expanded Ather from enthusiast riders to mainstream family buyers and was covered exhaustively by India's auto-review ecosystem: EV YouTubers, moto-vloggers, and automotive photographers producing first rides, range tests, and comparison content across the launch year.
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Photography & Video
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