brand campaign
Atlassian University India — Certification Drive 2024
- Location
- Pan-India (Remote + Bengaluru, Hyderabad, Pune)
- Dates
- August 1, 2024 – December 31, 2024
Atlassian University's India-focused certification drive targeting IT professionals at India's largest technology services companies — TCS, Infosys, Wipro, HCL, Cognizant, and Tech Mahindra — who manage Atlassian tools for their global enterprise clients. The programme offered subsidised access to Atlassian Certified Professional (ACP) exam vouchers for Jira Administrator, Confluence Space Administrator, and Jira Service Management certifications, with dedicated study cohorts led by Atlassian Solution Partners in Bengaluru, Hyderabad, and Pune. Online content creators in the DevOps, agile, and project management space produced 45 pieces of certification study content — YouTube tutorials, LinkedIn articles, and downloadable study guides — distributed through an affiliate programme with tiered rewards. The drive certified 18,500 Indian professionals in 5 months, making India the country with the largest new ACP certification cohort globally in 2024. Certified professionals saw an average 22% salary increase within 6 months.
