campaign

ISB's rise to #1 in Asia in the FT Global MBA Ranking 2025 validated the one-year, experience-first MBA model it brought to India in 2001. The milestone anchored a year of brand storytelling — campus films, alumni success features, and admissions outreach across India's top employers — produced with corporate filmmakers, education content creators, and the B-school's in-house media teams, while intensifying the annual ISB-vs-IIM conversation across India's management-education media.
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