campaign
John Deere See & Spray — Precision Agriculture at Scale
- Location
- USA + Global
- Dates
- January 1, 2023 – June 30, 2025
John Deere's See & Spray Ultimate — computer-vision sprayers that identify weeds in real time and target only them — has been a poster child for AI in agriculture, reducing herbicide use by up to two-thirds. The technology, and Deere's broader autonomous-tractor push, is covered by agri-tech reporters, ag-video creators, and farm YouTubers documenting the future of farming, including strong Indian audiences among agricultural creators.
Credits (3)
Photography & Video
Other
