campaign
LeBron James — 40,000 Points & Playing With His Son
- Location
- Los Angeles + NBA arenas
- Dates
- January 1, 2024 – June 30, 2025
The 2024–25 NBA season centred two historic LeBron James milestones — becoming the first NBA player ever to score 40,000 career points, and taking the floor as father-son teammates with rookie Bronny James, the first parent-child duo to play together in an NBA regular-season game. Both moments produced the largest sports-content waves of the season across NBA broadcasts, highlight creators, and sports photographers globally.
Credits (4)
Photography & Video
Other
