campaign
Levi's 501 — 150 Years of the Blue Jean
- Location
- Global
- Dates
- May 20, 2023 – December 31, 2024
The 150th anniversary of the 501 jean was celebrated with "The Greatest Story Ever Worn" — a global campaign of short films telling true stories of the 501 across cultures, from Jamaica to Georgia. The anniversary spanned documentary shorts, limited-edition drops, vintage exhibitions, and creator storytelling worldwide, engaging fashion photographers, stylists, and denim-culture creators in one of apparel's most celebrated heritage campaigns.
Credits (3)
Photography & Video
Other
