campaign
LIC — India's Agent Force & Brand Legacy
- Location
- Pan-India
- Dates
- January 1, 2023 – June 30, 2025
LIC's slogan "Zindagi ke saath bhi, zindagi ke baad bhi" is among the most recognised in Indian advertising history — and its 1.4-million agent army remains the single largest human-scale distribution force in Indian financial services. Coverage of LIC IPO aftermath, brand campaigns, and its investment moves is a mainstay of Indian financial media, personal-finance creators, and business documentary makers.
Credits (3)
Photography & Video
Other
