brand campaign
Mahindra BE 6e — Electric Future Digital Content Series
- Location
- Mumbai, Pune, Bengaluru
- Dates
- December 1, 2024 – February 28, 2025
A premium digital content series for Mahindra Electric's BE 6e launch, designed to educate and excite urban EV buyers across India's top 8 metropolitan markets. The 12-episode YouTube series "Electric Conversations" featured technology deep-dives, owner testimonials, charging infrastructure guides, and comparison content with international EVs. Produced in Hindi, English, Tamil, and Telugu, the series reached 6.2 million YouTube subscribers and generated 28 million views in the first quarter. Accompanying the series was a 360-degree campaign across Instagram, LinkedIn, and programmatic OOH in Mumbai, Delhi, Bengaluru, Hyderabad, and Chennai. The campaign contributed directly to 47,000 pre-bookings of the BE 6e within 72 hours of the car's formal launch.
Credits (5)
Photography & Video
