campaign
SBI YONO — Digital Banking for Half a Billion Customers
- Location
- Pan-India
- Dates
- November 24, 2017 – June 30, 2025
YONO is SBI's integrated digital-banking platform, launched in 2017 and now central to the bank's strategy of digital-first banking at Indian scale — account opening, UPI, loans, investments, and insurance in one app, with the next-generation "YONO 2.0" rebuild underway. The platform's scale makes it a constant subject for India's large personal-finance content ecosystem: fintech YouTubers, banking explainers, and financial-literacy creators producing tutorials and analysis for hundreds of millions of digital-banking users.
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