brand campaign
Sony LIV — T20 World Cup 2024 Original Content Programme
- Location
- Barbados, USA & Mumbai, India
- Dates
- June 1, 2024 – July 15, 2024
Sony LIV's content programme around the ICC T20 World Cup 2024, held in the USA and West Indies, producing 48 pieces of exclusive original content across match preview shows, player docuseries, and a behind-the-scenes access series following the Indian team. The programme deployed 18 independent creators across the USA venues (New York, Dallas, Florida) and the Barbados final, with content adapted for mobile-first viewing in Hindi, Tamil, and Telugu. The "Champions Road" docuseries following India's campaign to their World Cup title win became Sony LIV's most-watched original series ever, recording 62 million streams. The programme also included 240 social shorts, 14 live interactive commentary episodes, and a post-tournament retrospective documentary.
Credits (5)
Photography & Video
Creative & Design
