campaign
Tata Starbucks — India Expansion & New City Launches
- Location
- Mumbai, Delhi NCR, Bengaluru + Tier-2 India
- Dates
- January 1, 2024 – March 31, 2025
Tata Starbucks' ongoing India expansion has taken the brand into tier-2 cities alongside continued growth in the metros, with the company publicly targeting 1,000 stores in India by 2028. New-city launches routinely become local social-media events, with food bloggers, café-culture creators, and lifestyle photographers covering store openings, India-exclusive menu items like the masala chai and filter-coffee-inspired range, and the brand's Indian coffee sourcing through Tata Coffee's estates in Coorg.
Credits (3)
