film
Tesla Cybertruck — Global Reveal Documentary Film
- Location
- Austin, Texas, USA & Mojave Desert, California
- Dates
- November 1, 2023 – January 31, 2024
The cinematic documentary film accompanying the global delivery event for Tesla's Cybertruck on November 30, 2023 at Gigafactory Texas in Austin. The 22-minute film traced the Cybertruck's four-year development journey from Elon Musk's original sketch to the first customer deliveries, featuring the engineering teams from Palo Alto, Hawthorne, and Austin, aerodynamic testing in the Mojave Desert, and the 6,000-ton Giga Press manufacturing process. Shot in IMAX-resolution over 18 months with a crew of 14, the film was screened at the delivery event to 800 invited customers and streamed globally on Tesla's YouTube channel, garnering 42 million views in the first 48 hours — the most-watched vehicle documentary in YouTube history. The film was produced with three independent filmmakers who had each previously documented Tesla's manufacturing process through personal projects.
Credits (5)
Direction
Photography & Video
